Worn Again—an eco-fashion initiative from UK-based Anti-Apathy—has teamed up with Virgin Atlantic to find a use for old aircraft seat covers and other materials.

For several years, Worn Again has been giving a new lease on life to old materials including car seat belts, prison blankets, bicycle tires, parachutes and firemen's uniforms. Now the company is working to help Virgin Atlantic meet its goal of halving the waste it sends to landfills by 50 percent by 2012.

Source: Trendwatching